Table of Contents
DIRECTION
Cable TV, A New Opportunity
STRATEGY
Should You Accept the Cable Challenge?
INTERACTIVE
Indonesia Media Update
2nd TV Series-Philippines
Samoa Radio Update
Radio on Guam
Island Broadcasters
China Radio
PRODUCTION
Lighting: 3 Simple Rules
Don't ask for money...!
CHURCH MEDIA
Using Video in the Church
Using Video the first time?
PRODUCTS & SEMINARS
Newsletters
Seminars 2005

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DIRECTION: Cable TV, A New Opportunity
By Bill Snider, director APMM


Bill Snider


"Cable TV is a wonderful opportunity for the local church that has a vision to reach their community." -Bill Snider

It wasn’t too many years ago that local television was truly that – local television. There were five television channels in Metro Manila and one or two in most other major parts of the country. Television had very little variety and radio was still a more popular media.

Today, things have dramatically changed! Instead of five channels, thanks to cable, there are between forty and seventy channels! News channels, entertainment channels, sports channels, movie channels, as well as local TV programs are now common. Cable TV is not only in the cities but also even in provincial towns. Thousands of homes are connected.

What does this mean to the church? Years ago, a man named John Nesbitt wrote a book called Megatrends. In the book, he used a phrase “Think local, act global”. That applies in this situation. Cable TV is a global phenomenon but local programming still attracts the majority of the people who watch. Therefore, well done local Christian programming will gain an audience! Cable TV is a wonderful opportunity for the local church that has a vision to reach their community.

Cable TV reaches thousands of people inexpensively. Only major advertisers can afford television today, but cable TV is still affordable since it is locally based. I have heard of airtime going for as little as two thousand pesos per program and short message announcements available for much less. God can open doors if we knock.

Second, cable is local just like the church. You are only paying for your local area with your local cable station. You’re not broadcasting in a 50-kilometer radius. It is focused on the people you want to reach.

Admittedly, it’s not for everyone. But, I would love to see, in the next five years, Assemblies of God churches on cable outlets across the Philippines giving visibility to our church and the important message of hope.
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STRATEGY: Should You Accept the Cable Challenge?
By Bill nider

"Cable TV demands vision & the ability to communicate clearly.
It is a marvelous way to put your Message in the Market Place!"
-Bill Snider
 
Cable TV is not for everyone. Cable TV demands a person with a vision and an ability to communicate clearly. It also demands financial resources, although not as much as you may think. Answering the following questions can help you determine whether you should answer the ‘cable challenge.’

Has God given you a continuing desire to reach people in your community through creative ways?
Do you have a church that is committed and presently involved in following up people in the community?
Are you willing to take steps of faith to believe that God would open the door?
Do you have people in your congregation who are familiar with or are working in television or media?
Are you willing to get the training necessary to present the message well?
Are you able to commit a minimum of P10,000 per month to this ministry? This is based on minimal airtime costs with production of the program done on the set of a cable television outlet.

Cable television is not for everyone, but for the person who is called of God, it is a marvelous way to put your church and the Message into the market place.
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INTERACTIVE

  Indonesia Media Update
The rooftops in Surabaya, Indonesia’s 2nd largest city, sport tv antennaes and satellite dishes alongside the domes of the mosques! Radio broadcasts in Indonesia have proven to be an effective means of spreading the Gospel in this large muslim nation. Presently the broadcasts are aired free of charge in 13 major cities. Pat and Linda Cochenour, heading up the media ministries team for the A/G, are establishing television ministry as well. Located in Jakarta they are presently establishing a studio. PatLinCochenour@aol.com

  2nd TV Series-Philippines
Production is beginning now for the second season of Usapang Pamilya, a video series made for Cable stations and cell groups. The series is a combination of drama and counseling on contemporary topics like: pornography, grief, marital unfaithfulness, finances,drug abuse, domestic violence, premarital sex, effective child raising, homosexuality, etc. The 30-minute videos can be purchased at Radio City, Spectra , PSBS bookstores, Alpha Christian bookstore, and the APMM office. They can also be viewed on the TCT cable network(channel51). distribution@apmedia.org

  Samoa Radio Update
Not even hurricanes can keep Christian radio in Samoa down for long! KJAL AM is the only AM radio station in the Samoan Islands. Located in Pago-Pago, KJALservices American Samoa and parts of Western Samoa as well. Due to technical problems, KJAL was off the air for 5 months! Now it is back on the air at 2200 watts. The signal is stronger then ever because of the repair work done after the hurricane. Maybe all that wind was a blessing in disguise! KJAL, 580 “For You and Your Family.” vickiehaleck@hotmail.com

  Radio on Guam
St. Paul’s Assembly of God Church in Agana, Guam invited the APMM staff to come and train church leaders and lay people in media. After the three day seminar, students were producing and recording radio programs and spots for Guam. The seminar team emphasized the value of local color and voices for effectiveness.The media community in Guam has already expressed their interest, and it looks like the church’s programs will be on t he air soon. paulpineda@yahoo.com

  Island Broadcasters
May 2005 in Fiji, the first ISLAND BROADCASTER’S FELLOWSHIP will be established.  The meeting will include a training & networking with broadcasters and island leaders from the Assemblies of God. 
Media is powerfully impacting the islands. The Assemblies of God is on the cutting edge in several places. We want to help our national churches “seize the moment”. For details, write info@apmedia.org


  China Radio
China Radio, a ministry of the A/G, produces 90 minutes of programming, aired each evening from two locations. There is a plentiful harvest but not enough workers to serve new believers. Many workers lack peer support, & easily fall into discouragement. Radio teaching & follow up materials provide sources of strength and guidance. Pray for the programmers who produce broadcasts for listeners in China.
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PRODUCTION: Lighting: 3 Simple Rules
By Jeff Gregory


1. Have enough light.
The most recent video cameras can produce an image in very low light. This does not mean, however, that the camera can produce a good picture at that low level.

When the camera is gasping for light, the amplifier circuits crank way up to give a picture that is grainy and has poor color. It's a lot like turning up the volume on your radio to hear a distant station; you increase hiss, noise, and interference from other stations.

Most cameras today, even if they are rated for 1.5 lux minimum sensitivity, require nearly 120 lux, to generate a clean, clear, picture. Most TV cameras today are rated at 2000 lux which is the brightness you find in a TV studio or outdoors on a lightly cloudy day. Most TV stations have a multitude of lights available when setting up a set.You don't have to use professional studio lights. You can use halogen work lights and still achieve a reasonable picture.

2. Position the light.

1-point lighting
If you have only one light (1-point lighting), place it to one side and above the camera aiming at the subject. If the light is too close to the camera, your subject will appear featureless (no shadows). If the light gets too low, the subject will look ominous. We are accustomed to light coming from above, from ceilings and the sun. Light from above and to the side of the camera will create a shadow under the chin and along one side of a face, giving it dimension.

If you have two lights it will give you much more flexibility and a better looking picture. The first light, called the key light, creates the basic illumination for the scene; you might think of it as the sun. Place the lamp to one side of the camera and above it. How far you place the light from the camera is a matter of taste. The farther you move the light from the camera, the more pronounced the shadows will be, making your subject more dimensional, but you don't want to overdo it. The second light, the fill light fills in the shadows you just made. This light is generally placed in a similar position to the key light but on the opposite side of the camera. The fill light shouldn't be as bright as the key light so that you do not remove all shadows.

Three-point lighting adds a third light, a backlight that sets the subject off from its background. The backlight, (best if it is the type that can be focused) is positioned above and behind the subject and places a rim of brightness around heads and shoulders. Position the light far enough out of the scene so that it doesn't shine into your camera lens. Make the light bright enough to do the job without being obvious.

Even the experts don't trust their eyes when lighting, and view the camera's image through a TV monitor when adjusting the lights. Although the process is usually done with test equipment, it is possible to observe the TV screen and adjust the placement of the lights until it looks good.

3. Use the correct color.
Our eyes are an amazing example of Gods creative ability. Our eyes always know that white is white whether we are in a dimly lit room or a bright day outdoors. The camera is not able to do this. In order for the colors to look correct on the TV we need to tell the camera what color is white. Once the camera knows what white is supposed to be then it can accurately display other colors. This is called White Balance. Follow the direction in the manual for your camera to set the white balance. Failure to do this often results in skin tones that are very red or even green.
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PRODUCTION: Don't ask for money...!
OK, I have a block of time on my local cable channel. Now what do I do?
By Jeff Gregory

Don't preach. It may be a great sermon but most non Christians will not tune in to watch a sermon on TV.

Talk about relevant issues in your community. What practical advice does the Bible give us regarding this situation?

Have a guest on the program. Two people talking are always more interesting to watch than one person alone. Have someone give their testimony. Ask them why they became born-again, how their life has changed, etc. Invite someone to talk about how God healed them. Personal stories are a very effective way to communicate the power of God’s word. Invite a Christian counselor to address problems asked in letters from viewers.

Use clips from APMM videos like the Usapang Pamilya series and talk about the issues they raise.

Tell people where your church meets and give them a reason to come e.g. special event at the church, etc.
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CHURCH MEDIA: Using Video in the Church
By Rev. Peter Banzon


"Electronic Media is high tech, not high touch. Local church involvement is crucial."
-Peter Banzon

In a visually oriented society, it is important for the church to use video as a tool to enhance the way we do ministry. There are material advantages of using video in your local church setting. Video works well for sowing seeds of evangelism. Movies such as the Jesus Film, Hinugot sa Dilim and video teaching series such as Steps to Life with God can sow seeds of gospel in the hearts of people who come to your churches for special events.

Video is also effective in discipleship and training for both Sunday school or classroom settings.

Video can also be effective during church services. It can highlight a sermon point. For example, how do you enhance the story of the feeding of the five thousand? Show video! I’ve done it and it works. Show highlights of a church activity. There is nothing as exciting as showing video clips of a recent activity where church members see themselves in action. Church anniversaries can be made much more memorable when members see the past year through a video presentation challenge for missions or evangelism—video can bring to life the mission field where your church is involved with by using footage to show the actual location where the missionary or evangelist is working.

Use video for small group settings. There are a lot of excellent videos that can target an audience that you are ministering to. Small groups are one of the best venues for videos. Videos like the Usapang Pamilya series serve as a jump off point for discussions that can lead to life change. You can use videos in the following small group settings: Cell Groups, Bible Studies, Sunday School/School of Ministries.

Video is a wonderful tool for sowing seeds, but those seeds must be harvested personally! Media is strong at planting seeds and in discipleship, but a harvest will not take place without the personal touch of the local church.
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CHURCH MEDIA: Using Video the first time?


Here is what you need to do
Determine who your audience will be. Are you trying to reach believers or unbelievers? That will determine the kind of video you will use.
Watch the video completely.
Be familiar with the discussion guide if there is one.
Videos such as the Usapang Pamilya series will instruct you to pause your video to answer a question that will be shown in the video.
Determine the venue of your presentation.
Determine your format: one time, or several sessions?
Promote the video showing.
Pray for results. This is a key ingredient for success. Touch the heart of God so you can touch people.

Remember:
Use a Multi Media Approach: The more methods we use, the more likely people will understand our message.
Never forget TRAINING. Get all the basic training you can get. Do not settle for the good but be the BEST that you can be for God!

Here is equipment you'll need
VCR/VCD/DVD player
TV or video (LCD/DLP) projector

Organize your presentation
Put the audience at ease
Show the video
Discussion
Pray for needs
Conclusion
Follow up
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Asia Pacific Media Ministries
PO Box 13800 Ortigas Center, 1650 Pasig, Metro Manila, Philippines
Phone: (632) 914-9767 | Email: info@apmedia.org | Website: www.apmedia.org