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DIRECTION: Cable TV, A New Opportunity
By Bill Snider, director APMM
It wasn’t too many years ago that local television was truly
that – local television. There were five television channels
in Metro Manila and one or two in most other major parts of
the country. Television had very little variety and radio was
still a more popular media.
"Cable TV is a wonderful opportunity for the local church that
has a vision to reach their community." -Bill Snider
Today, things have dramatically changed! Instead of five
channels, thanks to cable, there are between forty and seventy
channels! News channels, entertainment channels, sports channels,
movie channels, as well as local TV programs are now common.
Cable TV is not only in the cities but also even in provincial
towns. Thousands of homes are connected.
What does this mean to the church? Years ago, a man named
John Nesbitt wrote a book called Megatrends. In the book,
he used a phrase “Think local, act global”. That applies in
this situation. Cable TV is a global phenomenon but local
programming still attracts the majority of the people who
watch. Therefore, well done local Christian programming will
gain an audience! Cable TV is a wonderful opportunity for
the local church that has a vision to reach their community.
Cable TV reaches thousands of people inexpensively. Only major
advertisers can afford television today, but cable TV is still
affordable since it is locally based. I have heard of airtime
going for as little as two thousand pesos per program and
short message announcements available for much less. God can
open doors if we knock.
Second, cable is local just like the church. You are only
paying for your local area with your local cable station.
You’re not broadcasting in a 50-kilometer radius. It is focused
on the people you want to reach.
Admittedly, it’s not for everyone. But, I would love to see,
in the next five years, Assemblies of God churches on cable
outlets across the Philippines giving visibility to our church
and the important message of hope.
STRATEGY: Should You Accept the
Cable TV is not for everyone. Cable TV demands a person with
a vision and an ability to communicate clearly. It also demands
financial resources, although not as much as you may think.
Answering the following questions can help you determine whether
you should answer the ‘cable challenge.’
"Cable TV demands vision & the ability to communicate clearly.
It is a marvelous way to put your Message in the Market Place!"
Has God given you a continuing desire to reach people in your community through creative ways?
Do you have a church that is committed and presently
involved in following up people in the community?
Are you willing to take steps of faith to believe that God would open the door?
Do you have people in your congregation who are familiar
with or are working in television or media?
Are you willing to get the training necessary to present the message well?
Are you able to commit a minimum of P10,000 per month
to this ministry? This is based on minimal airtime costs
with production of the program done on the set of a cable
Cable television is not for everyone, but for the person who is called of God,
it is a marvelous way to put your church and the Message into the market place.
Indonesia Media Update
The rooftops in
Surabaya, Indonesia’s 2nd largest city, sport tv
antennaes and satellite dishes alongside the domes of
the mosques! Radio broadcasts in Indonesia have proven
to be an effective means of spreading the Gospel in this
large muslim nation. Presently the broadcasts are aired
free of charge in 13 major cities. Pat and Linda Cochenour,
heading up the media ministries team for the A/G, are
establishing television ministry as well. Located in Jakarta
they are presently establishing a studio.
2nd TV Series-Philippines
Production is beginning
now for the second season of Usapang Pamilya,
a video series made for Cable stations and cell groups.
The series is a combination of drama and counseling on
contemporary topics like: pornography, grief, marital
unfaithfulness, finances,drug abuse, domestic violence,
premarital sex, effective child raising, homosexuality,
etc. The 30-minute videos can be purchased at Radio City,
Spectra , PSBS bookstores, Alpha Christian bookstore,
and the APMM office. They can also be viewed on the TCT
Samoa Radio Update
Not even hurricanes can
radio in Samoa down for long! KJAL AM is the only AM radio
station in the Samoan Islands. Located in Pago-Pago, KJALservices
American Samoa and parts of Western Samoa as well. Due
to technical problems, KJAL was off the air for 5 months!
Now it is back on the air at 2200 watts. The signal is
stronger then ever because of the repair work done after
the hurricane. Maybe all that wind was a blessing in disguise!
KJAL, 580 “For You and Your Family.”
Radio on Guam
St. Paul’s Assembly
of God Church in Agana, Guam invited the APMM staff to
come and train church leaders and lay people in media.
After the three day seminar, students were producing and
recording radio programs and spots for Guam. The seminar
team emphasized the value of local color and voices for
effectiveness.The media community in Guam has already
expressed their interest, and it looks like the church’s
programs will be on t he air soon.
May 2005 in Fiji, the
first ISLAND BROADCASTER’S FELLOWSHIP will be established. The
meeting will include a training & networking with
broadcasters and island leaders from the Assemblies of
Media is powerfully impacting the islands. The Assemblies
of God is on the cutting edge in several places. We
want to help our national churches “seize the
moment”. For details, write
a ministry of the A/G, produces 90 minutes of programming,
aired each evening from two locations. There is a plentiful
harvest but not enough workers to serve new believers.
Many workers lack peer support, & easily fall into
discouragement. Radio teaching & follow up materials
provide sources of strength and guidance. Pray for the
programmers who produce broadcasts for listeners in China.
PRODUCTION: Lighting: 3 Simple Rules
By Jeff Gregory
The most recent video cameras can produce an image in very low
light. This does not mean, however, that the camera can produce
a good picture at that low level.
1. Have enough light.
When the camera is
gasping for light, the amplifier circuits crank way up to
give a picture that is grainy and has poor color. It's a lot
like turning up the volume on your radio to hear a distant
station; you increase hiss, noise, and interference from other
Most cameras today, even if they are rated for 1.5 lux minimum
sensitivity, require nearly 120 lux, to generate a clean,
clear, picture. Most TV cameras today are rated at 2000 lux
which is the brightness you find in a TV studio or outdoors
on a lightly cloudy day. Most TV stations have a multitude
of lights available when setting up a set.You don't have to
use professional studio lights. You can use halogen work lights
and still achieve a reasonable picture.
2. Position the light.
If you have only one light (1-point lighting), place it to one
side and above the camera aiming at the subject. If the light
is too close to the camera, your subject will appear featureless
(no shadows). If the light gets too low, the subject will look
ominous. We are accustomed to light
coming from above, from ceilings and the sun. Light from above
and to the side of the camera will create a shadow under the
chin and along one side of a face, giving it dimension.
If you have two lights it will give you much more flexibility
and a better looking picture. The first light, called the
key light, creates the basic illumination for the scene; you
might think of it as the sun. Place the lamp to one side of
the camera and above it. How far you place the light from
the camera is a matter of taste. The farther you move the
light from the camera, the more pronounced the shadows will
be, making your subject more dimensional, but you don't want
to overdo it. The second light, the fill light fills in the
shadows you just made. This light is
generally placed in a similar position to the key light but
on the opposite side of the camera. The fill light shouldn't
be as bright as the key light so that you do not remove all
Three-point lighting adds a third light, a backlight that
sets the subject off from its background. The backlight, (best
if it is the type that can be focused) is positioned above
and behind the subject and places a rim of brightness around
heads and shoulders. Position the light far enough out of
the scene so that it doesn't shine into your camera lens.
Make the light bright enough to do the job without being obvious.
Even the experts don't trust their eyes when lighting, and
view the camera's image through a TV monitor when adjusting
the lights. Although the process is usually done with test
equipment, it is possible to observe the TV screen and adjust
the placement of the lights until it looks good.
3. Use the correct color.
Our eyes are an amazing example of Gods creative ability.
Our eyes always know that white is white whether we are in
a dimly lit room or a bright day outdoors. The camera is not
able to do this. In order for the colors to look correct on
the TV we need to tell the camera what color is white. Once
the camera knows what white is supposed to be then it can
accurately display other colors. This is called White Balance.
Follow the direction in the manual for your camera to set
the white balance. Failure to do this often results in skin
tones that are very red or even green.
PRODUCTION: Don't ask for money...!
OK, I have a block of time on my local cable channel.
Now what do I do?
By Jeff Gregory
Don't preach. It may be a great sermon but most non
Christians will not tune in to watch a sermon on TV.
Talk about relevant issues in your community. What
practical advice does the Bible give us regarding this situation?
Have a guest on the program. Two people talking are
always more interesting to watch than one person alone. Have
someone give their testimony. Ask them why they became born-again,
how their life has changed, etc. Invite someone to talk about
how God healed them. Personal stories are a very effective
way to communicate the power of God’s word. Invite a Christian
counselor to address problems asked in letters from viewers.
Use clips from APMM videos like the Usapang Pamilya
series and talk about the issues they raise.
Tell people where your church meets and give them
a reason to come e.g. special event at the church, etc.
CHURCH MEDIA: Using Video in the Church
By Rev. Peter Banzon
In a visually oriented society, it is important for the church
to use video as a tool to enhance the way we do ministry. There
are material advantages of using video in your local church
setting. Video works well for sowing seeds of evangelism. Movies
such as the Jesus Film, Hinugot sa Dilim and video
teaching series such as Steps to Life with God can
sow seeds of gospel in the hearts of people who come to your
churches for special events.
"Electronic Media is high tech, not high touch. Local church involvement
Video is also effective in discipleship and training for
both Sunday school or classroom settings.
Video can also be effective during church services. It can
highlight a sermon point. For example, how do you enhance
the story of the feeding of the five thousand? Show video!
I’ve done it and it works. Show highlights of a church activity.
There is nothing as exciting as showing video clips of a recent
activity where church members see themselves in action. Church
anniversaries can be made much more memorable when members
see the past year through a video presentation challenge for
missions or evangelism—video can bring to life the mission
field where your church is involved with by using footage
to show the actual location where the missionary or evangelist
Use video for small group settings. There are a lot of excellent
videos that can target an audience that you are ministering
to. Small groups are one of the best venues for videos. Videos
like the Usapang Pamilya series serve as a jump off point
for discussions that can lead to life change. You can use
videos in the following small group settings: Cell Groups,
Bible Studies, Sunday School/School of Ministries.
Video is a wonderful tool for sowing seeds, but those seeds
must be harvested personally! Media is strong at planting
seeds and in discipleship, but a harvest will not take place
without the personal touch of the local church.
CHURCH MEDIA: Using Video the first time?
Here is what you need to do
Determine who your audience will be. Are you trying to reach
believers or unbelievers? That will determine the kind of
video you will use.
Watch the video completely.
Be familiar with the discussion guide if there is one.
Videos such as the Usapang Pamilya series will instruct
you to pause your video to answer a question that will be
shown in the video.
Determine the venue of your presentation.
Determine your format: one time, or several sessions?
Promote the video showing.
Pray for results. This is a key ingredient for success. Touch
the heart of God so you can touch people.
Use a Multi Media Approach:
The more methods we use, the more likely people will
understand our message.
Never forget TRAINING. Get all the basic training you
can get. Do not settle for the good but be the BEST
that you can be for God!
Here is equipment you'll need
TV or video (LCD/DLP) projector
Organize your presentation
Put the audience at ease
Show the video
Pray for needs
Asia Pacific Media Ministries
PO Box 13800 Ortigas Center, 1650 Pasig, Metro Manila, Philippines
Phone: (632) 914-9767 | Email: firstname.lastname@example.org
| Website: www.apmedia.org