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"Before Christians reach the unreached, somehow the media goes ahead of the person in bringing the gospel. Media today is powerful. It can get to places where a Christian person sometimes cannot go. And with the internet and the digital age, the channel is more open. And also creative communication is the façade—the forefront—of how to get an unbeliever hooked into the message. If we don’t provide excellent creative communication, we lose them."—Patrick Tan, APMedia—Philippines READ Patrick's full interview on p. 8 of the May/June issue of Mission Magazine.

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